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About.

It's great to meet you :)

A bit about me!

I’m a UK-based creative originally from Chelmsford, Essex, currently working in Digital Marketing. Over the years, I’ve delved into UX design, creating user flows to enhance websites and, most recently, leading a new internal communications platform—from wireframing and prototyping right through to the final build.

 

My unique approach to UX design is guided by gamification, accessibility, and reductive design, three pillars that ensure every project I touch is fun, inclusive, and streamlined. These elements are especially important to me as someone with ADHD, driving my passion for crafting experiences that are both engaging and equitable.

 

Outside of work, I’m an avid McLaren F1 supporter, I love reading, cooking, and cycling. I also cherish time with my friends, family, girlfriend, and the dogs. When I’m not listening to music on my record player or exploring new games, you’ll find me pursuing my other design love: creating video games. My enthusiasm for continuous learning and innovation means I’m always at the forefront of industry trends, ready to deliver cutting-edge solutions.

Design philosophy

My design philosophy is rooted in gamification, accessibility, and reductive design, guided by continuous learning, innovation, and the unique perspective I’ve gained through my ADHD experience. I believe that bringing fun back into design fosters deeper engagement, transforming ordinary interactions into memorable, inclusive experiences.

Qualifications:

01.

Google UX Design Course

02.

Gamification - How to Create Engaging User Experiences

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03.

Visual Design: The Ultimate Guide

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